Audience Event

Audience Event

  • Focused on the Mandarin-speaking communities in London, who might have been neglected as a minority audience group.
  • Sharing the value and knowledge of theatre for everyone, helping to cultivate future audiences.
  • Bridging the gap between youth and theatre professionals, deepening interest in the performing arts.

Aiming towards contributing to audience development and cultural diversity in the UK, we launched a series of audience events among the UK-based Chinese community. The events included theatre tours and seminars surrounding the Royal Shakespeare Company’s The Orphan of Zhao, a V&A theatre collection tour, Chinese New Year celebration and Women’s Day special event surrounding the National Theatre of Scotland’s production tour in London. We had about 15 to 20 participants joining each event, aged between 18 and 35, ranging from students to professionals, and it was also the very first theatre experience for many of them.

The event titles are as follows:


  • The RSC production The Orphan of Zhao at Stratford-Upon-Avon
  • Theatre and Performance Guided Tour at V&A Museum
  • Feast, World Stages London Festival at Young Vic
  • Why the Lion Danced with Yellow Earth Theatre
  • Opening the Door: East Asians in British Theatre at British Theatre
  • Insights: The Art of Theatre Lighting at Royal Opera House
  • UKCTC Presents: In Conversation with Chen Xinyi and her “Religion of Dramatic Art”

To find out more, please visit the website:

Performing China on the Global Stage @ Leeds

  • Provided support to participating Chinese academics and theatre professionals to arrange relevant cultural activities and travel.
  • Provided media management to cover and report this event through UK-based Chinese media.

We interviewed the participating Chinese theatre professionals and academics during the 2-day event and provided full-coverage of the event through UK-based Chinese media platforms. We also supported scheduling and booking of the participants’ itinerary, providing consulting services around local cultural activities to ensure a high value and time-optimised event.


To find out more, please visit the website:

Mr. Wu Hsing-kuo’s
Masterclass and Workshop

  • Promoted the famous Taiwanese Artist, and his theatre company, across the London theatre cultural landscape.
  • Advised different solutions targeting Western theatre participants and Chinese communities in London. 
  • Increasing awareness of the nature and cultural significance of traditional Chinese Opera.

We offered consulting services for the Cultural Division of the Taipei Representative office in the UK, to introduce Mr. Wu Hsing-Kuo, the famous Taiwanese artist, actor and Director of the Contemporary Legend Theatre, to Londoners through local audience events. Through the well-organised event and workshop, the audience could easily come to understand the background of the artist himself, the style of traditional Chinese Opera in modern theatre, and what’s more, there was even a session to let people follow his demonstration and learn the movements of traditional Chinese Opera physically. Following a seminar at Asia House to promote the Contemporary Legend Theatre Company, we also fulfilled the role of audience and media management for the event.


To find out more, please visit the website:

ART.ZIP ISSUE09 – “New Writing”

  • Contributed over 70 pages of content showcasing 30 British Theatre-related companies and professionals.
  • Circulation of 50,000 across Asia-Pacific, introducing British theatre culture to Chinese readers through select themes and topics. 
  • Covered the first ever UK-China new writing collaboration to provide practical reference for future participants.

Collaborating with the contemporary art magazine ART.ZIP, which is a seasonal English-Mandarin bilingual magazine published throughout the Asian and UK markets, we delivered the special theatre issue featuring more than 30 British theatre companies, venues, educational organisations, academics and professionals. Educated and informed Chinese readers about theatre “new writing” through rich content and well-planned structure.

You are welcome to read the full edition online:

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